EPF To Upgrade Information And Communications Technology

The Employees Provident Fund (EPF) is in the process of re-examining its information and communications technology (ICT) with a view of upgrading it in order to serve its members and employers more efficiently.

As a first step, EPF has appointed a consultant to review and recommend a strategic information and communications technology plan. The plan is to focus on enabling and transforming EPF in line with other world-class organizations of its kind. ICT will feature prominently in the plan as it will be a key enabler for EPF to achieve its aspirations. The EPF sees the importance and benefits of a robust and comprehensive ICT system that will cater for it to become more customer centric and service oriented.

The consultant's two-month study will cover EPF's IT systems, capabilities and processes in particular those relating to the core main-frame systems for members and employers.

The consultant will also identify the required technology applications to support EPF's business needs, the development of IT applications, integration of the system, management data and security of information. It is envisage that the intended solution will not only meet the business needs of the EPF today but also its future vision for tomorrow. 

EPF does not intend to take a short-term view of the world and will be embarking on such an exercise to ensure that it remains relevant in the future. Therefore, any ICT plan that is crafted will need to reflect the flexible and dynamic IT systems. More importantly, it will need to enable EPF to act fast in an ever-changing environment in which it operates.
The EPF will continue to grow and this is a fact. But as it grows, it intends to be a nimble giant and not a plodding and lethargic juggernaut. And the plan will ensure that the EPF ICT is robust and secure and that the security of members' savings will always be a paramount objective.

The initiative will also include looking into the structure, functions and manpower requirements of  EPF's IT Department.

The EPF, which turned 50 last year, began using computers to process transactions since 1967. It has a network of 13 state and 36 branch offices throughout the country to cater to the needs of its 10 million members and 333,000 employers.

Through the years, the use of ICT has increased as the volume of its transactions grew in tandem with the growth of its membership, employer base and new schemes that were introduced. Rather than leveraging on ICT to address the ever-increasing workload and new schemes, EPF will utilize ICT as a strategic enabler.

With the upgrade of its ICT, EPF hopes to provide a level of service that will not only meet, but exceed, the expectations of members in terms of convenience, speed, simplicity and accuracy without compromising the security of members' funds.

by HIZWANI HASSANSenior General Manager Corporate Services Employees Provident Fund Date: 5 September 2002 http://www.kwsp.gov.my/index.php?ch=p2news&pg=en_p2news_press&ac=1132

6,000 air tickets up for grabs

FIREFLY — the low-cost wing of Malaysia Airlines — is giving away 6,000 free return flight tickets during the “PC Show” computer fair at Leong Wan Chin Hall, SMJK (P) Perak from today to Sunday.
A representative from the wing said the public could redeem their free flight vouchers and make their flight bookings during the three-day PC Show, organised by a non-profitable non-government organisation Kelab Anak Malaysia.

Good one: Mohd Zahir (second from left) holding up the PC Show placards while posing with (from left) Dr S. Martin, organising chairman V. Sugumaran and Kelab Anak Malaysia president Ong Teng Boon during a press conference.

“Destinations for the flights include Sibu, Kota Kinabalu, Sandakan, Singapore, Phuket, Bandung, Medan, Bandar Acheh and Koh Samui.
“Travel period is between July 22 this year and March 31, 2012,” the representative said in a press conference attended by Perak state executive councillor Datuk Mohd Zahir Abdul Khalid in Ipoh recently.
The representative said 2,000 vouchers would be given each day on a first-come, first-serve basis.
She said the public would only need to pay for airport taxes and administrative fees which varied according to destinations.
Lions Club of Ipoh Host president Dr S. Martin said cash vouchers were also up for grabs when visitors bring in their unwanted notebooks, computers and printers during the fair.
“Visitors can redeem vouchers between RM2 and RM20 to be spent at the fair,” Dr Martin said.
He said there were a lot of dangerous toxic wastes like cadmium, lead, mercury and PVC found within electronic gadgets and it could be harmful to the environment when dumped indiscriminately.
“The toxic waste will seep into the ground and can contaminate the water source and pose a threat to the community,” he said.
He said unwanted computers and gadgets would be disposed of in an environment-friendly manner.
Meanwhile, Mohd Zahir said there would be 46 booths selling computers as well as peripherals to other electronic gadgets.
“The fair is aimed at creating an interest among the people, especially the younger generation, about information technology.
“It will also help to stimulate the IT industry in the state,” he said.
The three-day fair opens from 11am to 10pm. For details, call 012-444 1138 or visit www.pcshow.com.my

By IVAN LOH
ivanloh@thestar.com.my

http://thestar.com.my/metro/story.asp?file=/2011/7/8/metroperak/9044462&sec=metroperak

Using ICT to Compete in the Global Economy

KUALA LUMPUR: Local businesses must make use of the latest information and communication technology (ICT) solutions to enhance their productivity and to compete in the global economy, said SME Corp Malaysia CEO Datuk Hafsah Hashim.

She said one of the criteria for developed countries was that small and medium enterprises (SMEs) should contribute to at least 40% of the gross domestic product (GDP), but local SMEs currently contributed 31% to GDP.

“This means that SMEs have to grow 1% or more per annum to reach the desired 40% by 2020 (the year Malaysia aims to achieve a developed-nation status). We need a leapfrog growth driven by innovation and productivity,” she said at the launch of Microsoft's Office 365 cloud computing service.

The launch marked the beginning of a private-public partnership between SME Corp and Microsoft Malaysia to enhance the take-up of cloud computing among Malaysian businesses.

Office 365 is Microsoft's newest ICT solution that utilises cloud computing to integrate business function over four primary products - office, sharepoint online, exchange online, and lync online.

“SME Corp and Microsoft will also promote the cloud service through joint roadshows as well as a Microsoft booth in SME Corp's new one-stop referral centre in KL Sentral,” Microsoft Malaysia managing director Ananth Lazarus told StarBiz.

Hafsah also said SME Corp would use the SME Competitiveness Rating for Enhancement (Score) programme to evaluate the ICT effectiveness of SMEs. SME Corp will take the lead in adopting cloud computing by using Office 365 in their KL Sentral office.

biz.thestar.com.my

Author :  John Loh

NY schools to use adaptive learning software

Under the School of One (So1) math programme in New York City, adaptive-learning software gears math lessons towards students’ individual progress. So instead of one teacher checking on an entire class’ performance indicators, assessments and instruction planning, the teacher can just “focus on the delivery of instruction”, said Mafa Edwards, a teacher involved in the SO1 pilot in 2009.

The SO1 programme maps out the specific academic needs of each student through data collection and surveys, then match the information, using SO1’s learning algorithm, to digital educational resources. Each day, this learning algorithm takes updated data about students and available materials and create a unique schedule, a ‘playlist’, of each of them to follow the next day.

90 six grade students enrolled in the first SO1’s proof of concept in summer 2009 at MS131. This proof of concept found a 28 per cent rise in scores between pre-test and post-test for the participants. Researchers then concluded that the result, combined with positive qualitative data from the classroom, warranted the expansion of the programme to serve students in after-school or in-school settings.

During spring of 2010, after-school and in-school pilots were held and evaluated by the New York City Department of Education’s Research and Policy Study Group (RPSG). Comparison between students who participated in the programme and those who did not, RPSG estimated that SO1 students learn at a rate 50-60 per cent higher than those in traditional classrooms.

The SO1 programme has since won a US$5 million federal investment grant to develop its technology platform, expand into four new New York City schools in 2012–2013 and eventually and serve an estimated 3000 students annually. In 2009, SO1 was named by Time magazine as one of the top 50 inventions of that year.

Jonathan Werle, SO1’s Project Manager, will report directly to the Department of Education’s Deputy Chancellor for Talent, Labour, and Innovation. 

By Xinghui Guo | 16 June 2011

http://www.futuregov.asia/articles/2011/jun/16/using-it-determine-suitable-digital-content/

Taiwan university puts Chinese lessons online

The National Taiwan Normal University (NTNU) has created three online platforms for anyone seeking to learn the Chinese language to do it online and for free. Over the globe, anyone with an internet connection and an interest in the language can log on to any of the three portals to learn different aspects of the language.

Created by two professors in the Department of Applied Chinese Languages and Literature, NTNU, Second Classroom, ChineseCAP and CHEERS seek to teach cultural understanding, reading, writing, listening and speaking skills.

Professor Tsai Ya-hsun, the mind behind Second Classroom, said of the university’s projects: “The premise of e-learning and mobile learning is to bring down spatial and temporal barriers in adaption to individual learners’ needs. Based on these notions, online Chinese language platforms are intended for all individuals around the world interested in learning Chinese despite distance and cultural and national differences.”

The school explained to FutureGov Asia Pacific that the lessons are available to anyone at no charge because Chinese e-learning is still at an early stage and free usage serves as its promotion.

“The platforms are also free for the convenience and benefit of learners seeking suitable Chinese learning materials online and for mobile devices,” said Professor Lan Yu-ju, creator of ChineseCAP and CHEERS.

CHEERS, which teaches Chinese characters to beginners, is available both online and on mobile platforms, making learning a new language on the go easy. Second Classroom teaches four skills—reading, writing, listening and speaking—and provides preparation practices for examinations while ChineseCAP focuses on Chinese culture, providing a wiki, 47 film clips on Chinese culture, and an online chatroom for exchange of cultural experience.

To date, Second Classroom has served 160 teachers from Taiwan, the United States, Canada, Great Britain, France, the Philippines, the Middle East, and New Zealand; and 170 students from Taiwan, the United States, and Great Britain. 

By Xinghui Guo | 18 March 2011

http://www.futuregov.asia/articles/2011/mar/18/learn-chinese-free-online/

Singapore Technical Institute deploys latest graphics software

Singapore’s Institute of Technical Education (ITE), a higher education institute for 25,000 students, will integrate Adobe software in all multimedia and design-related curriculums.

In a bid to keep students and educators in ITE constantly updated with the latest developments in digital creativity and collaboration, ITE students will use the latest, state-of-the-art graphics software in all their multimedia and design-related modules.

ITE procured the software for all the ITE campuses in Singapore comprising seven physical campuses from three colleges—ITE College Central, ITE College East and ITE College West, explained Eric Cheung, Director of School of Electronics and Infocomm Technology, ITE College West.

While Cheung did not answer FutureGov Asia Pacific’s queries on how much was spent on the software licensing purchase from Adobe, he said that the integration was “overall a smooth transition” with the only challenge being ensuring that the new coursework was current and not dated. To do so, Cheung said that ITE’s curriculum is evaluated annually.

“Technology is ever evolving… Our annual evaluation will help determine the structure of the next software purchase in 2012,” said Cheung.

Cheung also said that for ITE to stay abreast of industry standards, the college regularly updates its curriculum with input from “key industry partners”.

“After implementing the software into our curriculum, ITE were able to better facilitate students’ learning with a short six-month period,” said Cheung.

The Singapore government has committed to the consolidation of ITE’s smaller campuses into three regional colleges by 2013 with state-of-the-art facilities. 

By Xinghui Guo | 18 May 2011

http://www.futuregov.asia/articles/2011/may/18/singapore-institute-technical-education-integrates/

25000 Sri Lankan govt employees to receive IT training

In a bid to boost ICT literacy and to make public service more people-friendly in Sri Lanka, 25,000 employees in different government sectors in the country will be provided with IT training.

Ranjith Siyambalapitiya (pictured), Minister of Telecommunication and IT said the training is part of the five-year national ICT plan which main thrust is to make Sri Lanka the knowledge hub and wonder of Asia.

Increasing ICT literacy in the country will help Sri Lankans have productive lifestyle, the minister said in a Consultative Workshop for Formulating the Five-Year National ICT Plan early this year.

The draft plan enriched by the inputs provided by top representatives of Public and Private sector ICT-related institutions including ICT Agency of Sri Lanka Chairman Prof. P.W. Epasinghe will be submitted to the cabinet for approval.

ICTA Chief Executive Officer Reshan Dewapura explained that the national ICT Development Plan is formulated as one of the main strategies for making Sri Lanka the ‘wonder of Asia’, as per the ultimate vision of “Mahinda Chintana – Vision for the future”.

The government of Sri Lanka is seeking to raise ICT literacy of its citizenry to 75 per cent by 2016, the Secretary to the President Lalith Weeratunga has said at the FutureGov Forum Sri Lanka held last year.

ICT literacy in the island republic has grown from five per cent in 2004 to 30 per cent in 2010, as a result of a series of initiatives spearheaded by a Presidential taskforce to bring ICT to ordinary Sri Lankans, particularly in rural areas, where 77 per cent of the population lives. 

By Pia Rufino | 25 May 2011

http://www.futuregov.asia/articles/2011/may/25/2500-sri-lankan-govt-employees-receive-it-training/

Japan university helps special education school with ICT

With the help of University of Aizu, Japan, Aizu Yougo Gakko School for the Challenged now has technology that is easy for the students to operate.

“Nearly 30 per cent of Aizu Yougo Gakko students have severe motor and intellectual handicaps and cannot control their limbs,” said Michael Cohen, Professor of Spatial Media Group, University of Aizu.

Hence, both schools worked together to develop interfaces that “are not especially sophisticated” but could encourage and entertain students with special needs.

These interfaces include handicapped-accessible buttons in place of conventional computer mouse and keyboard, switches to control toys and appliances, a two-button system for operating music players and an Apple iPad equipped with accessibility software.

“The iPad’s multitouch interface and integrated multimedia capability is especially useful for young Gakko students,” said Cohen to FutureGov Asia Pacific.

Cohen demonstrated an application that with the touch of an illustration, lets the iPad announce things needs like a desire to visit the restroom or hunger—making the application an easy way for Gakko students to inform the faculty of their needs and wants.

“Even if a student is not expressive verbally, he or she can touch an accessible button to indicate his or her desires,” explained Cohen. 

By Xinghui Guo | 20 May 2011

http://www.futuregov.asia/articles/2011/may/20/japan-university-helps-special-education-school-ic/

Helping poor master IT skills

KUANTAN: The Women, Family and Community Development Ministry yesterday launched another initiative under its 1Azam programme called 1Azam Komuniti IT (1Azamkit), which is aimed at improving the living standards of the needy through the use of information and communication technology.

Its minister Datuk Seri Shahrizat Abdul Jalil said the 1Azamkit programme would focus on helping the younger generation from hardcore poor families and the disabled to master information technology skills.

She said through the programme, the target group would be offered IT training courses, so they would be able to use it as a communication tool and help improve their family's livelihood.

"By obtaining skills in information technology, they will be able to surf the Internet for information, look for jobs and venture into online businesses.

"We hope that the children in every poor family will show interest in information technology and strive harder to improve their families livelihood."

She said this after presenting the 1Azamkit cheque for the programme to be implemented in Pahang at Sekolah Kebangsaan Tanjung Lumpur, here, yesterday.

She said the National Key Result Areas (NKRA) allocated RM7.1 million for Pahang, which would be the pioneer state to implement the 1Azamkit programme.

Shahrizat added that the 1Azamkit programme would also serve as an integrated database to collect information on the hardcore poor families and disabled people, so they would receive necessary assistance.

"Currently, we only randomly identify those in need, but through this database, the government will be able to monitor the real target groups.

"It will also be used as a guideline for the ministry and agencies to determine the type of assistance which is required for the target groups."

She said the integrated system would help the government to understand the target groups better and allow them to carry out their jobs more efficiently and effectively.

"Five districts in Pahang have implemented this programme and if it is successful in all 11 districts here (Pahang), then we will consider expanding the programme to other states."

Shahrizat said the 127 telecentres, which had been set up in Pahang, would help to hold classes for the 1Azamkit programme, which is expected to benefit some 14,000 hardcore poor families.

By T.N. Alagesh
news@nst.com.my
2011/02/09


http://www.nst.com.my/nst/articles/13gtp/Article/art_print

Pool IT resources, Asean urged

KUALA LUMPUR: Prime Minister Datuk Seri Najib Razak has proposed to Asean telecommunications and information technology ministers (Telmin) to consider pooling their resources to improve pan-Asean connectivity.
By doing so, the cost of bandwidth in Asean could be lowered, he said.

"If we are able to accomplish this, inter-Asean connectivity will be greatly improved as will opportunities for enhancing Asean-originated content and value creation for Asean products and services.

"Much of our connectivity still routes to the US and Europe before reaching an Asean country," he said at the opening of the 10th Telmin meeting yesterday.
At the same time, Najib urged Telmin to develop a comprehensive plan for Asean to address cyber threats and cyber criminals, who were getting more sophisticated and posed great risks to any country and government.

"Steps must be taken to improve our capacity in dealing with such threats or they will cause irreparable damage to economies and our nations," he added.

The prime minister reminded Asean members not to forget their cultural roots and values as they embraced developments in ICT in the face of the onslaught of modernity and globalisation.

"We should never, in the name of development, compromise our values."

On ICT's contribution to a nation's economy, Najib said it played a vital role as a catalyst for sustainable development and growth.

Studies have shown that every 10 per cent increase in broadband penetration boosts gross domestic product by an average of 1.3 per cent and a 10 per cent increase in mobile tele-density results in a 0.7 per cent increase in GDP.

"Having said that, I must add that a mere increase in broadband penetration or cellular density in itself would not guarantee economic growth and an improved well-being of our people.

"These advancements in communications infrastructure must be coupled with real and concrete applications, which will increase productivity and economic output.

"New ways of providing applications and services should be explored and initiated across all sectors of the economy."

Today, more than 78 per cent of Asean citizens are using ICT in different facets of their lives. The sector employs nearly 12 million people and generates more than three per cent of Asean's GDP.

For Malaysia, Najib said the government had targeted an average of six per cent annual GDP growth through 2015 under the 10th Malaysia Plan, which had stated the central role of ICT in vaulting the country towards a high-income economy.

"I am pleased to share that our broadband penetration today is 55.6 per cent, surpassing our original target of 50 per cent by the end of last year.

"I am particularly proud that when I set the target in July 2007 in my capacity then as chairman of the Cabinet Committee on National High Speed Broadband, our penetration rate was hovering at 12.8 per cent," said Najib.

2011/01/13
By Azura Abas and Rozanna Latiff
news@nst.com.my

http://www.nst.com.my/nst/articles/2mix/Article/

InnovationXchange to help SMEs find partners

Small- and medium-scale enterprises (SMEs) seeking external partners may encounter problems caused by limited resources, time constraint and day-to-day operational issues.

SMEs, which represent more than 99 per cent of businesses in the country, often have a very strong network in their immediate industry.

However, outside their field of expertise, contacts tend to be limited, preventing them from enjoying higher growth and reaching bigger and more markets.

"In today's open and global knowledge economy, international linkages are critical, particularly between business and research organisations," InnovationXchange (IXC) Malaysia chief executive officer Hasannudin Saidin said.

He added that such links were still not strong possibly because companies or research institutions faced difficulties in finding suitable partners or business ventures.

Hasannudin told Business Times in Petaling Jaya, Selangor, that the company has the connection to link firms to tap the capabilities and technologies needed for innovation and business growth.

"InnovationXchange is about connections, collaboration and openness," he said.

Hasannudin said the establishment of IXC Malaysia as part of the international IXC network will enable Malaysian firms, research institutes and universities to identify collaborative opportunities quickly and safely.

IXC Malaysia is funded by the government, but expects to be self-sustaining by 2013.It currently has six clients, mainly in the information technology sector.

"Through our international connection and links with IXC Australia and IXC UK, we are able to look for suitable partners for a company around the world should it fail to find a suitor in its home country," he said.

Hasannudin said it has a long list of firms and their backgrounds in its vault that it can use to match for potential ventures.

"The list of companies we have is huge, thus the potential to successfully link two companies together for a business is very high," he said, noting that its success rate stands at more than 86 per cent.

By Azlan Abu Bakar
alan@nstp.com.my
2010/10/28

http://www.btimes.com.my/Current_News/BTIMES/articles/ixc/Article/print_html

Dot Asean domain, Net exchange by 2015

KUALA LUMPUR: The proposals to set up its own Internet-based exchange and have its own domain name are expected to be discussed at the next Asean telecommunications and information technology ministers (Telmin) meeting in Myanmar, which will be held by year end.
Information, Communications and Culture Minister Datuk Seri Dr Rais Yatim said the region would gear towards realising those goals as early as 2015.

"Asean needs the technical guidance on this. Indeed, it was generally agreed that we should have our own Internet exchange. (For) now, (Asean countries) need to go to California (for instance), which is not very practical."

On Thursday, Prime Minister Datuk Seri Najib Razak had suggested that Asean's telecommunications and information technology ministers consider pooling their resources to improve pan-Asean connectivity.
If this could be done, said Najib, the cost of bandwidth in Asean could be lowered while enhancing the value of Asean products and services.

Indonesia had proposed that Asean should have its own domain name, dot Asean (.Asean), as was being done by the European Union with dot EU (.EU).

Its Minister for Communication and Information Technology, H.Tifatul Sembiring, said the proposal was tabled to reflect Asean countries' unification.

Asked if any country had offered to host the Internet exchange or to help set up the domain name, Rais said no one had done so since this idea was still fresh.

"Maybe someone will suggest Jakarta, Singapore or Kuala Lumpur due to their central location."

Meanwhile, the ministers yesterday unanimously agreed to adopt the Kuala Lumpur statement on ICT, which will officially kickstart the implementation of the Asean ICT Masterplan 2015 (AIM 2015).

After two days of deliberations, the 10th Telmin meeting concluded with an agreement to task senior officials and the Asean Telecommunications Regulators' Council to undertake the actions and measures needed to achieve the targets of the master plan.

The ministers also reviewed reports of studies undertaken during the previous work cycle, noting in particular the outcome of the study on the International Roaming (SMS and data) Market in the Asean region.

Among its findings, the study reported high pricing disparities between roaming SMS retail charges and domestic SMS retail charges, attributing the differences to high wholesale tariffs.

http://www.nst.com.my/nst/articles/15azar/Article/

The transformation of marketing

OVER the years, marketing has evolved through three stages that we call Marketing 1.0, 2.0, and 3.0. Many of today's marketers still practice Marketing 1.0, some practice Marketing 2.0, and a few are moving into Marketing 3.0. The greatest opportunities will come to marketers practicing 3.0.

Long ago, during the industrial age-when the core technology was industrial machinery-marketing was about selling the factory's output of products to all who would buy them. The products were fairly basic and were designed to serve a mass market. The goal was to standardise and scale up to bring about the lowest possible costs of production so that these goods could be priced lower and made more affordable to more buyers. Henry Ford's Model T automobile epitomised this strategy; said Ford: "Any customer can have a car painted any color that he wants so long as it is black." This was Marketing 1.0 or the product-centric era.

Marketing 2.0 came out in today's information age - where the core is information technology. The job of marketing is no longer that simple. Today's consumers are well informed and can easily compare several similar product offerings. The product value is defined by the consumer. Consumers differ greatly in their preferences. The marketer must segment the market and develop a superior product for a specific target market. The golden rule of "customer is king" works well for most companies. Consumers are better off because their needs and wants are well addressed. They can choose from a wide range of functional characteristics and alternatives. Today's marketers try to touch the consumer's mind and heart. Unfortunately, the consumer-centric approach implicitly assumes the view that consumers are passive targets of marketing campaigns. This is the view in Marketing 2.0 or the customer-oriented era.

Now, we are witnessing the rise of Marketing 3.0 or the values-driven era. Instead of treating people simply as consumers, marketers approach them as whole human beings with minds, hearts, and spirits. Increasingly, consumers are looking for solutions to their anxieties about making the globalised world a better place. In a world full of confusion, they search for companies that address their deepest needs for social, economic, and environmental justice in their mission, vision, and values. They look for not only functional and emotional fulfillment but also human spirit fulfillment in the products and services they choose.
Like consumer-oriented Marketing 2.0, Marketing 3.0 also aims to satisfy the consumer. However, companies practising Marketing 3.0 have bigger missions, visions, and values to contribute to the world; they aim to provide solutions to address problems in the society. Marketing 3.0 lifts the concept of marketing into the arena of human aspirations, values, and spirit. It believes that consumers are complete human beings whose other needs and hopes should never be neglected. Therefore, Marketing 3.0 complements emotional marketing with human spirit marketing.

In times of global economic crisis, Marketing 3.0 gains more relevance to the lives of the consumers as they are impacted more by rapid social, economic, and environmental change and turbulence. Diseases become pandemics, poverty increases, and environmental destruction is under way. Companies practising Marketing 3.0 provide answers and hope to people confronting such issues and, therefore, touch consumers at a higher level. In Marketing 3.0, companies differentiate themselves by their values. In turbulent times, this differentiation is arguably a strong one.

Dr Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing".

Hermawan Kartajaya is CEO of MarkPlus, Inc - a leading marketing consulting, research and training organisation.

They will be talking at a one-day executive seminar at The Royale Chulan Kuala Lumpur on June 1 on the topic of Going World Class. For more information email Mimien Aziz atmimi en.aziz@markplusinc.com


By Philip Kotler and Hermawan Kartajaya
http://www.btimes.com.my/articles/KOTLER2/Article/